GIADA Member Update


Wayne Reaves Launches New Intelligent Inventory Marketing Program

Founded in 1987, Wayne Reaves has been a leader in Dealership Management Software and has been used by top independent auto dealers throughout the Southeast for decades.  Wayne Reaves’ software has helped businesses succeed whether they were large multi-store lots or small mom-and-pop operations.  The all-in-one Dealer Management Software has made managing your dealership as simple as possible by combining compliance, financing, bookkeeping, and online inventory.

In 2008, the company launched the website division which has helped thousands of dealers market their inventory online through a robust solution that includes full custom websites with integrations that educate the consumer on the value of the vehicle as well as inventory feeds that send the dealers inventory to many third-party sites.  The sites also integrate with all of the major Social Media sites as well as online market places.

Wayne Reaves is one of the industry leaders in providing dealers with the best management software and websites, we continue to recognize the growing marketing needs for dealerships to stand apart from their competition as well as the rising cost of having inventory listed on third-party providers.  It is these pain-points that led Jason Reaves to develop the Intelligent Inventory Marketing suite: an automated advertising solution that is tailored specifically for auto dealers to help save dealers, like you, time and money by providing state-of-the-art marketing solutions.

With decades of experience in the industry, they have identified some of the most significant problems that plague dealerships today like the essential need to stand apart from your competition with such a competitive marketplace.  Advertising can be the solution, though the time and energy needed not only to create but also manage an ad campaign can be burdensome for someone that is already busy running their business.  The lack of resources lead many dealerships to turn to automotive marketing software which simply posts your inventory to all the same sites.  While it is essential to have your inventory listed, these programs list your cars on the same websites, right next to your competition and do nothing to address your need to stand apart.  The lack of sophisticated ads, sales funnel, and continuous measurement of return on investment (ROI) are just a few of the problems with other automotive marketing systems.

Jason Reaves developed the Intelligent Inventory Marketing suite to address these problems and help your dealership stand above the competition.  With Wayne Reaves, you’re getting the benefits of working with an innovative ad agency, while also enjoying the advantages of working with people who have been in the car business for decades.  When you need help managing your online advertising, you should work with a company that has been trained and certified by Google, not a company that will simply list your cars right next to your competitors.  Google recognizes Wayne Reaves as a Google Premier Partner and a leading company in the automotive industry that has exceeded certification and performance requirements.  They focus your advertising on specific demographics that are more likely to engage with your ads. By utilizing interest targeting and leveraging digital behaviors, Reaves can better qualify potential customers and drive them straight from the ad to your Vehicle Display Pages, where they can get in touch with you.  Their sophisticated marketing system develops a sales funnel that tracks and optimizes your campaign to convert customers best.  It’s no secret that optimized automotive marketing ROI is the key to overall ad success. Without it, you don’t know if you’re moving in the right direction or where you are going. Continuously measuring the cost of customer acquisition allows you to improve your marketing strategy by understanding how you are spending your money, what the results are, and making informed, intelligent decisions.  Take the headache out of managing your lot.  Maximize exposure and generate more sales with Wayne Reaves advertising and marketing integrations.  To learn more about it, visit or call Jerry Jennings, Director of Sales and Marketing, at 800-701-8082.


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