Kim New Wins the 2018 Quality Dealer of the Year!
By Jordan Head, Marketing and Public Relations Manager at GIADA
Kim New, owner of Style Auto Broker and Style Financial Acceptance and GIADA executive committee member, has made great strides in her journey as the Quality Dealer of the Year. A second-generation car dealer, her ties to the used-car industry can be traced back to her childhood.
“When I was 12-years old, I worked with my father, Claude Rainwater, every day after work,” said Kim. “I answered phones, filed paperwork and washed, sold, traded and financed cars at Rainwater Chrysler Plymouth and Dodge trucks in Dallas, GA.”
Kim worked at Rainwater Chrysler Plymouth and Dodge on and off during college when it opened in Douglasville, GA in 1978. She graduated from Kennesaw State University in 1992 with a Bachelor of Science in Business Communications. Soon after, she began working for her father full-time and opened Style Financial Acceptance, a finance company for BHPH cars, which she worked until 2006.
Kim holds a plethora of accolades. A few of her most noteworthy achievements include consecutively winning the Wheel Club Award since 2006, earning the Bob Corbett Award and being an 8-time Crystal Eagle Award recipient, among others.
Despite the large number of accolades she’s accumulated, Kim said the most rewarding part of her job is helping people.
“I love the fact that I get to help people,” said Kim. “I help those who can’t purchase a vehicle or reestablish their credit. In turn, this allows them to go to work, take their children to school, visit the doctor and purchase a home. In the South, we rely on vehicles for many aspects of our lives.
“In the BHPH business, you’re not just selling a car, you’re giving customers something that will be in their family,” she continued. “I love what I do and the people I work with.”
According to Kim, she lives and operates by the slogan, “Persistence overcomes resistance.” That persistence, in part, is why she earned the Quality Dealer of the Year award.
”It’s a true honor to even be considered for this prestigious award,” she continued. “To win it is a dream come true. My father won it, my brother-in-law won it and now, I’ve won it. I’m truly touched and honored.
“Being a female in a primarily male dominated industry gives me a unique perspective,” New continued. “Being a long-time GIADA member, I know exactly what this award means. I love the used-car industry and words can’t express how honored I feel for receiving this award.”