GIADA Member Update


GIADA Announces Quality Dealer of the Year Award Winner

At this year’s convention, GIADA was proud to announce this year’s recipient of the Quality Dealer of the Year Award:

Matt Morris
Morris Auto Sales, Inc.
Carrollton, GA


Each year, special acknowledgement is given to the dealer who demonstrates outstanding service to the industry. GIADA is proud to announce the winner of the 2016 Quality Dealer of the Year award! The recipient for this year’s award goes to Matt Morris of Morris Auto Sales, Inc. located in the city of Carrollton. Matt is married to Amanda Morris and together they have two children, Reid & Mattie. At the age of 14, he began working in the industry in the detail shop of a Ford dealership where his father was the General Manager. When Matt was a senior in high school, he graduated to the sales department and continued working for Ford as a sales representative for the next 13 years. He always had the desire to own his own business and in 2004, he decided to open his car lot. He now has 5 employees, including his father who is the General Manager for his lot! Matt proudly supports Carrollton Schools and the University of West Georgia. Matt also likes to take an active role in supporting local political candidates and attends various fundraisers in an effort to help with candidates’ campaigns. His nomination came with many glowing recommendations by noteworthy parties such as Mark Brunn of ADESA Atlanta, Senator Mike Dugan, David Godwin – the Senior Vice President of BankSouth, and many satisfied repeat customers from his lot. Matt Morris has been a member of GIADA since he opened in 2004, and we are honored to give this award to a dealer who is described as, “honest, professional, customer service oriented, kind, respectful, conscientious, trustworthy, diligent, and supportive”. Way to go, Matt Morris!



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