16
Apr
Marketing Etiquette: Guiding Principles for Building Trust and Integrity
Have you ever heard of marketing etiquette when it comes to your independent automobile dealership? Like any rules of etiquette, marketing etiquette can be seen as a set of guidelines or principles that informs every facet of a dealership’s marketing plan, from emails to texts to digital advertising. Simply put, marketing etiquette plays an important... Read More
16
Apr
2024 GIADA Annual Convention and Trade Show
GIADA EXECUTIVE DIRECTOR Amy Bennett Georgia Auto Dealer Continuing Education Classes MARK YOUR CALENDARS NOW! The 69th annual GIADA convention and trade show will be at the beautiful Evergreen Resort in Stone Mountain Park July 11-13. This will be one of the last state mandated Continuing Education classes being offered before you have to renew... Read More
15
Apr
Marketing Etiquette: Guiding Principles for Building Trust and Integrity
Have you ever heard of marketing etiquette? Like any rules of etiquette, marketing etiquette can be seen as a set of guidelines or principles that informs every facet of a dealership’s marketing plan, from emails to texts to digital advertising. Simply put, marketing etiquette plays an important role in determining how prospective buyers perceive a... Read More
08
Apr
Mid-Year Check-In from GIADA’s President
by GIADA President John Weir Atlanta AutoStar Dear Members, As we approach the midpoint of the year, it’s an opportune time for each of us to reflect on the progress we’ve made toward our annual goals. The used car industry, with its dynamic market trends and regulatory landscapes, requires us to stay agile and proactive... Read More
07
Feb
5 Ways Car Dealerships Can Harness User-Generated Content for Marketing Success
Not surprisingly, user-generated content (UGC) has become a powerful tool for businesses to connect with their audience. Dealerships, in particular, can benefit significantly from harnessing UGC to build trust, enhance brand awareness, and drive sales. In care you aren’t convinced though, consider these stats. * According to The State of User-Generated Content 2022 Report and... Read More
04
Jan
GIADA LAUNCHES STATE-WIDE USED MOTOR VEHICLE CONTINUING EDUCATION CLASSES
Used Motor Vehicle Continuing Education “Licensed dealers are required to obtain (6) hours of continuing education to be eligible to renew their licenses.” The nation’s largest independent automobile dealer’s association, GIADA, offers a full array of in-person classes across the State of Georgia, including the largest attended dealer CE class in the state, occurring during... Read More
02
Jan
Guess what time it is?
It’s time for your state mandated continuing education class to renew your independent dealers license! I truly hope you all had a wonderful holiday season. It’s that time of year to start cleaning up your offices and car lots. Take down all your decorations and make sure all your paper work is in order. Last... Read More
28
Dec
FTC Passes Amendment to Safeguards Rule
Automobile dealers are now facing an additional requirement under the Federal Trade Commission’s Safeguard Rule. An amendment approved in October will require auto dealers and other non-banking institutions to report security breaches involving the information of more than 500 consumers to notify the FTC within 30 days of the discovery. The amendment will go into... Read More
01
Nov
6 Strategies to Recruit More Diverse Candidates
The automotive industry is evolving, and so should your dealership. With a diverse customer base, your sales and managerial team should reflect that diversity, as well. Recruiting and retaining diverse employees can give your dealership a strategic advantage, higher profits, and increase employee retention. 1. Leverage Your and Your Current Employees’ Referral Networks One of... Read More
30
Oct
The CARLAWYER© By Eric L. Johnson | November 2023
Here’s our monthly article on selected legal developments we think might interest the auto sales, finance, and leasing world. This month, the developments involve the Consumer Financial Protection Bureau, Federal Trade Commission, U.S. Supreme Court, Department of the Treasury, Internal Revenue Service, Department of Justice, Federal Communications Commission, State of Wisconsin, Office of the Comptroller... Read More
