TUESDAY – JULY 15^TH

9AM-12PM

Special Finance Panel

• How to develop a complete lender portfolio for your dealership
• Getting the capital you need from floor plans & credit lines
• Blending special finance with BHPH and getting the capital you need by selling contracts
• Developing an effective advertising program including an on-line presence that works
• Handling the sub-prime customer
• Lead generating programs that work
• Dealer management software
• Selling after market products

TUESDAY – JULY 15^TH

1PM-4PM

Selling over the Internet

• Learn the three most important components of a dealership website that insure results
• Marketing through Blogs and Podcasts
• Online video and “key” e-mail marketing tips
• Search engine optimization & marketing
• Online classifieds, inventory management, pictures, descriptions and pricing
• How to make sure your website meets all compliance standards
• How to best leverage AutoTrader.com, Cars.com and eBay Motors
• Internet Best Practices for Retail Dealers
• Internet Best Practices for BHPH Dealers

WEDNESDAY – JULY 16^TH

1PM-4PM

Buy Here, Pay Here Panel

• Getting the capital you need from floor plans & credit lines
• Underwriting and collection strategies and practices for success
• Repossessions and skip tracing
• Using Payment Protection devices and GPS technology
• Growing your portfolio with the right customers
• Dealer Management Software
• Dealing with bankruptcies after the 2005 reform, changes BHPH dealers need to know

Convention Brochure and Agenda

Exhibitor Contract and Sponsor Opportunities

Saw Grass website